Black Friday / Cyber Monday
British College of Interior Design
Fri 27 – Mon 30 Nov · code BLACK40 · 40% off course fees
Option AMidnight Deal
Dark, high-contrast hero with one number in it: 40%. Built for paid traffic and the inbox on the day itself.
- Single message, single button — no navigation competing with the offer.
- Three-step strip answers “how do I actually get the 40%?” without a second email.
- Best for cold audiences, retargeting and the Cyber Monday send.
Where it runsLaunch-morning send, paid social traffic, and the Cyber Monday resend to non-openers.
Option BCoupon Code
A light, dashed-border coupon with the code as the hero — designed to be screenshotted and forwarded.
- The code is the largest object on the page, set in monospace so it reads as a voucher.
- Four-benefit grid carries the course value underneath the discount.
- Best for warm lists, and for a second send to non-openers.
Where it runsWarm-list send mid-week, a resend to non-openers, and a strip on the course page.
Both options are built to
600 pxInline CSSOutlook-safe
Mobile stack < 620 pxPlain-text ready
Click either design to open it at full size.
Interior DesignBlack Friday / Cyber Monday
Christmas
British College of Interior Design
Enrol by Fri 18 Dec · code FESTIVE50 · £50 off + free course guide
Option AFestive Classic
Cream, burgundy and gold. Centred, symmetrical and quiet — the register a December inbox actually rewards.
- Serif headline reframes the offer as a gift to yourself, not a discount.
- Deep green panel carries the course facts away from the festive palette.
- Best for the main Christmas campaign send and the website hero.
Where it runsThe main Christmas campaign in the first week of December, and the site hero.
Option BThree Gifts
The offer broken into three things enrolment actually gives you — numbered I, II, III rather than discounted.
- Roman numerals and hairline rules do the festive work without literal decoration.
- Reads as value even to someone who has never heard of the college.
- Best for the later December send, when discount fatigue has set in.
Where it runsThe later December send, to warm enquiries and anyone who has gone quiet.
Both options are built to
600 pxInline CSSOutlook-safe
Mobile stack < 620 pxPlain-text ready
Click either design to open it at full size.
Interior DesignChristmas
New Year
British College of Interior Design
New term Mon 12 Jan · code NEWYEAR27 · 25% off until 15 Jan
Option AFresh Start
A bright brand-colour block, a three-step path and a real graduate quote. Optimism with proof attached.
- Answers “what would I actually do next?” in three steps, low commitment first.
- Testimonial sits directly under the path, before the second ask.
- Best for the January restart and the New Year's Day send.
Where it runs1–5 January, including the New Year's Day send.
Option BResolution Checklist
A split editorial panel: brand block on the left, four tickable resolutions on the right. Quietly funny about January.
- The checklist format invites a self-audit instead of a discount comparison.
- Single inline action — the cheapest ask of the eighteen designs.
- Best for mid-January, and for the lapsed-enquiry segment.
Where it runsMid-January, as the last push before the 15 January cut-off.
Both options are built to
600 pxInline CSSOutlook-safe
Mobile stack < 620 pxPlain-text ready
Click either design to open it at full size.
Interior DesignNew Year
Black Friday / Cyber Monday
British College of Journalism
Fri 27 – Mon 30 Nov · code BLACK40 · 40% off course fees
Option AMidnight Deal
Dark, high-contrast hero with one number in it: 40%. Built for paid traffic and the inbox on the day itself.
- Single message, single button — no navigation competing with the offer.
- Three-step strip answers “how do I actually get the 40%?” without a second email.
- Best for cold audiences, retargeting and the Cyber Monday send.
Where it runsLaunch-morning send, paid social traffic, and the Cyber Monday resend to non-openers.
Option BCoupon Code
A light, dashed-border coupon with the code as the hero — designed to be screenshotted and forwarded.
- The code is the largest object on the page, set in monospace so it reads as a voucher.
- Four-benefit grid carries the course value underneath the discount.
- Best for warm lists, and for a second send to non-openers.
Where it runsWarm-list send mid-week, a resend to non-openers, and a strip on the course page.
Both options are built to
600 pxInline CSSOutlook-safe
Mobile stack < 620 pxPlain-text ready
Click either design to open it at full size.
JournalismBlack Friday / Cyber Monday
Christmas
British College of Journalism
Enrol by Fri 18 Dec · code FESTIVE50 · £50 off + free course guide
Option AFestive Classic
Cream, burgundy and gold. Centred, symmetrical and quiet — the register a December inbox actually rewards.
- Serif headline reframes the offer as a gift to yourself, not a discount.
- Deep green panel carries the course facts away from the festive palette.
- Best for the main Christmas campaign send and the website hero.
Where it runsThe main Christmas campaign in the first week of December, and the site hero.
Option BThree Gifts
The offer broken into three things enrolment actually gives you — numbered I, II, III rather than discounted.
- Roman numerals and hairline rules do the festive work without literal decoration.
- Reads as value even to someone who has never heard of the college.
- Best for the later December send, when discount fatigue has set in.
Where it runsThe later December send, to warm enquiries and anyone who has gone quiet.
Both options are built to
600 pxInline CSSOutlook-safe
Mobile stack < 620 pxPlain-text ready
Click either design to open it at full size.
JournalismChristmas
New Year
British College of Journalism
New term Mon 12 Jan · code NEWYEAR27 · 25% off until 15 Jan
Option AFresh Start
A bright brand-colour block, a three-step path and a real graduate quote. Optimism with proof attached.
- Answers “what would I actually do next?” in three steps, low commitment first.
- Testimonial sits directly under the path, before the second ask.
- Best for the January restart and the New Year's Day send.
Where it runs1–5 January, including the New Year's Day send.
Option BResolution Checklist
A split editorial panel: brand block on the left, four tickable resolutions on the right. Quietly funny about January.
- The checklist format invites a self-audit instead of a discount comparison.
- Single inline action — the cheapest ask of the eighteen designs.
- Best for mid-January, and for the lapsed-enquiry segment.
Where it runsMid-January, as the last push before the 15 January cut-off.
Both options are built to
600 pxInline CSSOutlook-safe
Mobile stack < 620 pxPlain-text ready
Click either design to open it at full size.
JournalismNew Year
Black Friday / Cyber Monday
British College of Professional Styling
Fri 27 – Mon 30 Nov · code BLACK40 · 40% off course fees
Option AMidnight Deal
Dark, high-contrast hero with one number in it: 40%. Built for paid traffic and the inbox on the day itself.
- Single message, single button — no navigation competing with the offer.
- Three-step strip answers “how do I actually get the 40%?” without a second email.
- Best for cold audiences, retargeting and the Cyber Monday send.
Where it runsLaunch-morning send, paid social traffic, and the Cyber Monday resend to non-openers.
Option BCoupon Code
A light, dashed-border coupon with the code as the hero — designed to be screenshotted and forwarded.
- The code is the largest object on the page, set in monospace so it reads as a voucher.
- Four-benefit grid carries the course value underneath the discount.
- Best for warm lists, and for a second send to non-openers.
Where it runsWarm-list send mid-week, a resend to non-openers, and a strip on the course page.
Both options are built to
600 pxInline CSSOutlook-safe
Mobile stack < 620 pxPlain-text ready
Click either design to open it at full size.
Professional StylingBlack Friday / Cyber Monday
Christmas
British College of Professional Styling
Enrol by Fri 18 Dec · code FESTIVE50 · £50 off + free course guide
Option AFestive Classic
Cream, burgundy and gold. Centred, symmetrical and quiet — the register a December inbox actually rewards.
- Serif headline reframes the offer as a gift to yourself, not a discount.
- Deep green panel carries the course facts away from the festive palette.
- Best for the main Christmas campaign send and the website hero.
Where it runsThe main Christmas campaign in the first week of December, and the site hero.
Option BThree Gifts
The offer broken into three things enrolment actually gives you — numbered I, II, III rather than discounted.
- Roman numerals and hairline rules do the festive work without literal decoration.
- Reads as value even to someone who has never heard of the college.
- Best for the later December send, when discount fatigue has set in.
Where it runsThe later December send, to warm enquiries and anyone who has gone quiet.
Both options are built to
600 pxInline CSSOutlook-safe
Mobile stack < 620 pxPlain-text ready
Click either design to open it at full size.
Professional StylingChristmas
New Year
British College of Professional Styling
New term Mon 12 Jan · code NEWYEAR27 · 25% off until 15 Jan
Option AFresh Start
A bright brand-colour block, a three-step path and a real graduate quote. Optimism with proof attached.
- Answers “what would I actually do next?” in three steps, low commitment first.
- Testimonial sits directly under the path, before the second ask.
- Best for the January restart and the New Year's Day send.
Where it runs1–5 January, including the New Year's Day send.
Option BResolution Checklist
A split editorial panel: brand block on the left, four tickable resolutions on the right. Quietly funny about January.
- The checklist format invites a self-audit instead of a discount comparison.
- Single inline action — the cheapest ask of the eighteen designs.
- Best for mid-January, and for the lapsed-enquiry segment.
Where it runsMid-January, as the last push before the 15 January cut-off.
Both options are built to
600 pxInline CSSOutlook-safe
Mobile stack < 620 pxPlain-text ready
Click either design to open it at full size.
Professional StylingNew Year
Holiday campaigns · for review← → to move · click a design to enlarge1 / 15
